Mansion Group Teams Up with Manchester City
Manchester City Football Club known also as ‘The Blues’, ‘The Citizens’ or simply as ‘City’, has announced that it has teamed up with Mansion Group, a reputed online entertainment and gambling business firm, as betting partners. This contract will last for two years.
The Gibraltar-based Mansion Group, which was established in 2004, is one of the leading online and land based casinos offering games like poker, casino and sports book. This latest deal will ensure that the company will gain much more popularity not only among gambling lovers but also among other football enthusiasts. Although two years is a relatively short period, the deal could prove to be immensely beneficial to both the ‘City’ and Mansion Group.
According to this deal, Mansion Group and Manchester City will work together on the extension and expansion of Manchester City’s brand into several regions, especially across Asia. There are also other mutually beneficial commercial projects these two parties will gradually venture into.
Guy Gussarsky, the Chief Executive Officer (CEO) of the Mansion Group said that the company is extremely delighted that it has successfully entered into partnership with City. He said that Mansion Group understands the significance of football as a global game and is committed to providing a unique betting experience to English Premier League (EPL) fans around the globe. He stated that the company is excited to work with and for the City fans. Several new and innovative initiatives will be undertaken by the company that will be beneficial to both the parties.
The Chief Brand and Commercial Officer of Manchester City, Ian Cafferky said that this new deal is extremely important and that the club is happy to team up with an innovative and reputed company like Mansion Group. He said that a number of possibilities will be opened to the club with this deal and that the club will be able to expand itself into other regions as far as fan following is concerned. He said that he is aware that there is a huge fan following for City in Asia and with this deal, the club will be able to further enhance its brand awareness in this region. He also acknowledged that Asia is reputed for its love of football and that it has a great potential for future.
This deal was negotiated by SportQuake, a reputed sports marketing agency. The company will also manage the sponsorship on the behalf of Mansion Group.